Privacy policy
Last updated: 3 January 2025
Summary
We respect the EU's General Data Protection Regulations (GDPR) and this policy explains how we collect and treat any information you give us. We're committed to protecting your data, being transparent about what data we collect, and giving you control over how we use it.
Our policy covers
Why we value your privacy
How we collect information
What information we hold
Where we store your information
What we use your information for
How we use AI and third-party tools
Who's responsible for your information
Who has access to your information
The steps we take to keep your information private
Your rights and choices
How to complain
Changes to the policy
Why we value your privacy
We value your privacy as much as we do our own. As a marketing consultancy handling sensitive information, we understand the critical importance of data protection. We ask for only the minimum information needed to provide our services effectively.
How we collect information
We collect information in several ways:
Direct Collection:
When you contact us via email or our website
During business meetings and consultations
When you engage our services
Through recorded meetings (with your explicit consent)
Via documents you share with us
Automated Collection:
Through Fathom (AI-powered meeting transcription and summarisation)
Via other meeting transcription services (Otter)
Through our project management and communication tools
Through this website, run on Squarespace
What information we store when you share it with us
Your contact details (name, email, phone number)
Business information you provide
Meeting recordings and transcripts (with consent)
Project-related documents and communications
Analytics data (anonymous, non-identifying)
Use of AI and Third-Party Tools
We use various AI and technology tools to enhance our services. These include, but aren’t limited to:
AI Assistants:
Claude (Anthropic)
ChatGPT (OpenAI)
Perplexity
We use these tools to:
Analyse non-confidential data
Generate initial drafts of documents
Support research and analysis
Important: We never input confidential client information into AI tools without explicit consent. All AI-generated content is reviewed and verified by human experts before use.
Meeting Tools:
Fathom Video
Otter
Standard business tools (email, document processing)
We use these tools to:
Record and transcribe meetings and interviews
Generate AI summaries and action items
Train and upskill our team
Data Protection Measures
We protect your information through:
Encrypted storage systems
Strict access controls
Regular security audits
Clear data retention policies
Careful vetting of third-party services
Your Rights
Under GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Object to data processing
Request data portability
Withdraw consent for data processing
Data Retention
We retain your information for:
Active clients: Duration of engagement plus 6 years
Prospective clients: 2 years
Marketing communications: Until you unsubscribe
Analytics data: 24 months (anonymous)
Who's responsible for your information
Susi Castle, Director of Anders & True, is responsible for data protection. Contact: hi@anderstrue.co.
Security Measures
We protect your information through:
Password management systems
Encrypted devices
Regular security updates
Strict access controls
Employee training
Regular security audits
How to complain
We take complaints seriously. If you have concerns about how we handle your privacy:
Contact Susi Castle directly: hi@anderstrue.co
If unsatisfied, contact the Information Commissioner's Office (ICO)
Changes to the policy
If we change this policy, changes become effective immediately upon publishing. We'll notify active clients of significant changes via email.
Contact Information
Anders And True Limited (trading as Anders & True). London-based, but with registered address at 163 Holland Street, Denton, Manchester, England M34 3GE
Email: hi@anderstrue.co
Company registration: 15458787 and VAT registration: GB462380887.